Tag Archives: Single-use plastics

Amusing Monday: Taking on plastic pollution with a lighthearted approach

Last June, 10 days after the European Union announced major legislation to ban or otherwise control single-use plastic products, the European Commission launched a public-relations campaign to raise awareness and promote individual actions to reduce the problem of plastics.

The campaign, which asks “Are you ready to change?,” includes a lighthearted video designed to encourage people to question their choices of single-use plastics, such as cutlery, water bottles, plates and straws. Check out the first video on this page.

“The campaign is aimed at young, dynamic adults who are always on-the-go,” according to a statement by the European Commission. “The vast majority of this group is well aware of, and concerned by, the environmental impact of single-use plastics and the health-related risks caused by plastic waste and marine litter. But despite the level of awareness among the target audience, this does not translate into their daily choices: They continue to enjoy their take-away coffees and use straws in their drinks.”

A series of short videos cleverly emphasizes “the seductive power of single-use items,” such as the plastic bag. The script for the plastic-bag video, the second one on this page, goes like this:

“Its seduction technique is hard to resist. Always there when you need it, it waits for you at the end of shop counters, ready to help out and leave with you, hand in hand. But the morality of this fake friend is disturbingly flimsy. It will leave you in the first gust of wind, preferring to hang out with its friends on the beach, pollute the ocean and threaten marine life.

“Help protect our beaches and oceans. Don’t fall for the single-use plastic bag. Start a long-term relationship with a smarter alternative. Why not use reusable carry bags, totes or baskets? A solid alternative!”

Click on the following to see other videos featuring “seductive” plastics:

The United Nations has its own public-relations effort to battle single-use plastics. Called the Clean Seas Campaign, the project has enlisted the support of more than 50 countries throughout the world, many with specific commitments to reduce plastic pollution, according to a news release and webpage called “Tide-turners” about nations and private companies tackling the plastic problem. The United States is not listed among them.

In a UN video, a woman declares, “This relationship isn’t working; I’m breaking up with you.” But there’s a psychological problem looming over her conviction. In a new video, released last week in time for the holidays, the same woman confronts the problem of running into her “ex.” She learns that even with the best intentions it is not easy to get away from plastics in our modern world.

For more information about the European Union’s efforts to confront plastic pollution, take a look at my Water Ways post from yesterday.

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European Union charges forward to reduce dangerous plastic litter

By 2021, the 28 countries in the European Union are expected to ban single-use plastics — including straws, plates, cutlery and drink stirrers, as well as plastic sticks for cotton swabs, balloons and candy.

The latest development, announced this past week, involves the approval of a provisional agreement by the European Parliament and Council of the European Union. Formal approval is expected next. The ban carries through on an initiative launched in May that also seeks to limit the use of plastic drink cups, food containers, grocery bags and candy wrappers. Review Water Ways, May 31,2018, or take a look at this EU brochure.

World production of plastic materials by region (2013). Click to enlarge // Source: European Union

Most plastic in Europe is landfilled or incinerated, rather than being recycled, which is a loss to the economy, according to EU documents contained in the European Strategy for Plastics. In the environment, many plastics take hundreds of years to break down, and the amount of plastic getting into the ocean has raised alarm bells throughout the world.

“When we have a situation where one year you can bring your fish home in a plastic bag, and the next year you are bringing that bag home in a fish, we have to work hard and work fast,” Karmenu Vella, EU commissioner for environment, maritime affairs and fisheries, said in a statement released Wednesday. “So I am happy that with the agreement of today between Parliament and Council. We have taken a big stride towards reducing the amount of single-use plastic items in our economy, our ocean and ultimately our bodies.”

“This agreement truly helps protect our people and our planet,” said First Vice-President Frans Timmermans, responsible for sustainable development. “Europeans are conscious that plastic waste is an enormous problem and the EU as a whole has shown true courage in addressing it, making us the global leader in tackling plastic marine litter.”

The measures are expected to reduce litter by more than half for the top-10 plastic litter items, saving 22 billion Euros (about $25 billion) by 2030 and avoiding 3.4 million metric tons (3.75 million U.S. tons) of carbon dioxide emissions by 2030, according to a fact sheet.

The United Nations has launched a campaign to reduce plastic pollution.
Source: UN

Peter Harris, a graduate of North Kitsap High School who is working on an environmental assessment for the United Nations, told me in June that plastics pollution is one of the three greatest problems facing the world’s oceans. The others are the bleaching of coral reefs caused by global warming and overfishing, which is driving some species to extinction. See Water Ways, June 6, 2018.

The European Union has carefully examined how plastics affect the ocean. EU countries should be recognized for their courage in tackling the problem in Europe, not waiting for a worldwide agreement before taking action. Non-European countries would be wise to consider their own plastic impacts on the environment.

So far, actions in the United States have been limited to a relatively small number of cities and counties, along with a few states. Because plastics wash downstream in stormwater and into rivers before reaching the ocean, every American has a role to play in the problem. Whether we address the challenges internationally, nationally or locally, everyone should take time to understand this serious issue, consider practical solutions and support actions that can save marine life before it’s too late.

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