Tag Archives: Puget Sound Starts Here

Pollution message showing at a theater near you

If you’ve been going to the movies on the Kitsap Peninsula and you arrive before the previews for upcoming films, you’ve probably watched a promotional clip about reducing pollution from cars.

The promo, at right, was produced by Seattle Public Utilities, and its use was granted to the West Sound Stormwater Outreach Group free of charge. The educational group, which promotes clean-water efforts, is made up of Kitsap County and its four cities plus Gig Harbor and Port Townsend.

For about $5,000, the consortium was able to get the promo into all the major theaters except for Bremerton’s new downtown theater, which wasn’t open when the deal was made.

“The neat thing about this is that we are trying to reach out to a younger audience, 18- to 24-year-olds, who tend to go to the movie theaters, and they tend to get there early,” said Liz Satterthwaite, education and outreach coordinator for Kitsap County.

It’s an age group that can play a critical role in the battle against pollution, but it’s a group that’s not easy to reach, she said. Television commercials are expensive, and most people don’t like ads on their cellphones or pop-ups on websites.

Being somewhat entertaining and offering a positive spin to the problem, movie theaters seemed like a great place to show the clip.

Other stormwater-education groups in the Puget Sound region may be approaching local theaters to show this clip in the future.

Other recent efforts by the West Sound stormwater group include an online ad on the Kitsap Sun’s website and graphics on Kitsap County street sweepers and trucks likely to be seen on the streets. Some of these messages on wheels say things like “Sweeping for a healthy sound.” Others display the Water Pollution Hotline for reporting pollution problems, (360) 337-5777.

Kitsap County also is experimenting with a community newsletter about Puget Sound and local issues. They are being sent to homes in a targeted area, first Manchester, then Kingston. The next is planned for North Dyes Inlet, including Silverdale and surrounding areas.

Surveys have shown that people are becoming more aware of stormwater pollution and the steps they can take to reduce the amount of dirty water getting into our waterways.

Feel free to add your thoughts on this blog entry, or jump to the comment section of the cinema ad itself.

New video: Leave a doodie; it’s a crime (bow wow)

A parody of the 1996 hit single “No Diggity” by the R&B group Blackstreet has been rearranged into a new video called “Dog Doogity.”

Wanna guess what the video is about?

Produced for the campaign “Puget Sound Starts Here,” the video — posted last night — delivers a clear message about picking up dog waste: Just DOO it!

Three men who grew up together in Seattle and are now based in San Francisco produced the video, which shows a series of people walking their dogs in familiar locations around Seattle, Tacoma and Everett. The animals leave behind little surprises, which provokes singer Martin Luther (McCoy) to rush in with a plastic bag, a song and a smile.

“It was really fulfilling for three Seattle guys to do something that was a lot of fun and beneficial to our hometown,” said Peter Furia, one of three producers for the company called Seedwell. The others are Beau Lewis and David Fine. All will be 30 this year.

Lewis wrote the lyrics for “Dog Doogity” with a little help from his friends. Check it out:

In the rain, it’s a good day
Each and every day, the Northwest way
The girl and her dog, they were fine (wow)
Until they left a doodie, that’s a crime (bow wow)

Furia said the campaign started when the three men were approached by public relations expert Bob Frause, who helped develop the “Puget Sound Starts Here” campaign.

They were asked to develop a video suitable for YouTube viewers, generally a younger audience. They could choose any of the three messages being promoted by the campaign: 1) Wash your car in a carwash, where dirty water won’t wash down the storm drain; 2) Be careful with your use of lawn chemicals; or 3) Pick up after your dog when Mother Nature calls.

The choice was easy, Furia said. “We knew that dog doo was going to be the most suitable for the online video space.”

Lewis remembered the Blackstreet song and thought it would make a great tune to spoof.

“We removed the rap verse and just did the R&B parts,” Furia said. “We wanted it to be shorter and sweeter.”

With a background in music production, the three produced a high-quality sound with original instrumentation by Jeff Kite. The song sounds great through high-quality headphones.

Luther, an actor as well as a singer, really got into the project, according to Furia. “He’d been to Seattle a couple of times and thought the project was fun and funny, and he owns a dog, a mastiff.”

Unfortunately, they couldn’t get Luther’s dog transported to Seattle in time to perform in the video, but the other dogs DOO quite well on cue.

I can’t forget to mention the dance routine, created by Paul Benshoof as an imitation of the funky dancers from the original video. Of course, the full dance number could not fit on the video, but the producers saved it to a separate video for those who want more. Outtakes can be viewed on a third video.

The $40,000 song and video production is part of the $500,000 “Puget Sound Starts Here” campaign, which is spanning over 18 months with numerous radio and television spots along with newspaper and online ads.

Some 81 cities and counties involved in the campaign have organized into seven teams, each of which will receive a portion of the money for efforts in their local communities. In Kitsap County, bus ads will focus on pollution messages.

Suzi Wong Swint of Snohomish County, a leader in the “Puget Sound Starts Here” campaign, said she expects the video will get a lot of viewers.

“Everyone from all the jurisdictions really like it, “ she said.

Nobody seems to know if the original members of Blackstreet have seen the video, but Furia says it is all in good fun. Since “Dog Doogity” is an obvious parody, a commentary on the original, copyright is not an issue, he said.

Puget Sound: Simple message calls for personal action

“Puget Sound Starts Here.”

Given the complex issues we often discuss on this blog, the message seems too simple, almost childlike, conveying not much more than a slogan with a few pictures.

But maybe that’s exactly what we need to reach the broadest public.

Paul Bergman, communications director for Puget Sound Partnership, acknowledged that the message was carefully honed to fit a 15- or 30-second television spot. If the commercials raise people’s curiosity, they may visit the new Web site, “Puget Sound Starts Here.”

I briefly describe the new campaign in a story in today’s Kitsap Sun.

If you have a minute, take a look at the commercials I’ve embedded on this page and tell me if you believe they might encourage your friends and neighbors to change their behaviors — or at least think about them.