Tag Archives: Leonard the Goldfish

Amusing Monday: Leonard the goldfish gets fired

Leonard the goldfish hasn’t lost his dry sense of humor — even after last week, when the Seattle Aquarium kicked him out the door on his tail fin.

Leonard explains his sudden exile in the three-minute video below.

If you don’t know Leonard’s life story, this is a tiny goldfish with an unusual determination. Leonard begged and pleaded for more than three years to get into the aquarium. Once inside, it appears that being a star went to his head. Now Leonard is back on the street.

Leonard’s story begins in 2007. You get a sense for his yearning to be an aquarium fish from YouTube videos of May 23, 2007, Sept. 6, 2007, June 11, 2008, and another from June 11, 2008.

The “Let Leonard In” campaign grew out of the desire of an ambitious little goldfish to become part of the Big Show among sea creatures.

In this Jan. 8, 2009, video, Leonard explains his entire campaign to get in — including his radio spots, billboards, transit advertising, direct appeals and even an appearance in the Seattle Torchlight Parade.

Leonard was even honored with a special theme song from The Band of Seahorses.

People voted online to “Let Leonard In,” and he finally reached the tipping point. On Sept. 10, KING 5 News broke the story: “Leonard the Goldfish was welcomed to the Seattle Aquarium after a three-year campaign to prove that he is worthy. After gathering 60,000 votes, Leonard has now been dubbed the official greeter (for the aquarium).”

Leonard initially earned a spot in the janitor’s closet, but support from voters was so overwhelming that aquarium staff could not deny him a place right out front in the lobby, starting on Sept 10.

He barely stayed there a month, however, when he was fired for his bad behavior. That’s outlined well enough in the embedded video above. The future of our little friend is now uncertain, but it’s good to see that he has not lost his perspective on life.

Tim Kuniholm, Seattle Aquarium’s marketing director, told me this morning that Leonard’s story is not over.

“You have to stay tuned,” Tim said. “If I know anything about Leonard, he’s going to keep trying to get in. He is remorseful for his behavior, and I’m sure he will continue his campaign.”