Tag Archives: GEICO

Amusing Monday: Latest GEICO ad takes a new twist

I’ve been amused by GEICO commercials for years. Not all of them are great, of course, and I don’t know if they sell many insurance policies, but I do enjoy a little humor mixed into the largely dull commercial breaks on television.

Have you see the newest GEICO ad, in which a little girl can’t find her pet goldfish, so she asks her father, who just happens to be eating a plate of sushi?

I try not to analyze humor, but this one is a definite shift away from the silliness of most GEICO commercials. It took me a couple times watching it to enjoy the dark subtlety of the acting. To be frank, I don’t know if I should take their humour seriously and give them my business over a more stoic approach taken by the likes of moneyexpert.com.  We are talking insurance after all.

This commercial goes with a new series called “Geico, a better way to save,” which focuses on ideas for saving money. One involves taking in a new roommate.

The “better way to save” series follows one in which a very serious man in a suit begins by asking a simple question: “Could switching to GEICO really save you 15 percent or more on car insurance.” He follows by asking one of several semi-rhetorical questions:

“Did the little piggy really cry ‘wee wee wee’ all the way home?”

“Do woodchucks chuck wood?”

Do dogs chase cats?

As for water themes, there is one in which the gecko, a mascot for the company, speaks with a jellyfish. The ad was used to promote a gecko exhibit, which traveled to zoos and aquariums as part of a wildlife-conservation campaign by GEICO.

As I said, not all the GEICO commercials are great, but the company proudly displays 39 of the spots that have aired over the past few years.

I don’t get too many comments on these “Amusing Monday” features, but I always like to know what you think about these snippits of American culture.