I’ve been amused by GEICO commercials for years. Not all of them are great, of course, and I don’t know if they sell many insurance policies, but I do enjoy a little humor mixed into the largely dull commercial breaks on television.
Have you see the newest GEICO ad, in which a little girl can’t find her pet goldfish, so she asks her father, who just happens to be eating a plate of sushi?
I try not to analyze humor, but this one is a definite shift away from the silliness of most GEICO commercials. It took me a couple times watching it to enjoy the dark subtlety of the acting. To be frank, I don’t know if I should take their humour seriously and give them my business over a more stoic approach taken by the likes of moneyexpert.com. We are talking insurance after all.
This commercial goes with a new series called “Geico, a better way to save,” which focuses on ideas for saving money. One involves taking in a new roommate.
The “better way to save” series follows one in which a very serious man in a suit begins by asking a simple question: “Could switching to GEICO really save you 15 percent or more on car insurance.” He follows by asking one of several semi-rhetorical questions:
“Did the
little piggy really cry ‘wee wee wee’ all the way
home?”
As for water themes, there is one in which the gecko, a mascot for the company, speaks with a jellyfish. The ad was used to promote a gecko exhibit, which traveled to zoos and aquariums as part of a wildlife-conservation campaign by GEICO.
As I said, not all the GEICO commercials are great, but the company proudly displays 39 of the spots that have aired over the past few years.
I don’t get too many comments on these “Amusing Monday” features, but I always like to know what you think about these snippits of American culture.
