Hershey Co. has decided to stop producing its “Ice Breakers” candy out of criticism the product looked a little to much like crack cocaine, according to EIN News.
The decision was made because Philadelphia Police told Hershey that tiny heat-sealed bags of crack sold on the streets “look almost identical,” to the Hershey product, EIN news said.
Hershey won’t be producing any new Ice Breakers, but isn’t pulling them from the shelves either.
The story reminds me of one that ran last March in USA Today about the rise of candy flavored and colored methamphetamine. Obviously, Hershey was producing candy, not meth, but drug dealers were attempting to do what Hershey put a stop to — muddying the difference between candy and drugs.
Do you think Hershey made a wise choice?