BI company fighting over trademark

A small Bainbridge design firm has sent its lawyer to do battle with mega-retailer over a trademarked shopping site’s name.

Hildebrand Lane-based Daigle Design owns the online shopping page

Amazon has a high-tech shopping site at called AmazonWindow Shop.

“Well, we thought that they had just claim-jumped our name,” Geoff Daigle told Sun business reporter Rachel Pritchett for a story that appeared this week.

Daigle’s lawyer fired off a cease-and-desist letter alleging that Amazon violated the Daigle Design’s trademark, and that it could lose business if confused shoppers went to the Amazon site instead.

3 thoughts on “BI company fighting over trademark

  1. I’ve often window shopped…most folks have.

    There is a clear distinction between “Amazon” window shop and
    This must be a lawyer joke, right?

    There is no way that anyone can ‘own’ the two words window shop… how can these folks imagine Amazon infringes on something we all own – we window shop.
    Sharon O’Hara

  2. In 2002, the U.S. Patent & Trademark Office reviewed our application and granted us a trademark on the name Window Shopping in online shopping. We had been using the name online since 1996 and in trade since 1991.

    From 2000 to 2008 our domain name was and in January 2008 we changed it to But this isn’t about domain names. It’s about trademark infringement.

    AmazonWindow Shop appeared in Fall 2008 – twelve years after we started using the name online and six years after we were granted the trademark on this name. Their domain name is but their trademark application is for AmazonWindow Shop.

    We believe their name and domain name are confusingly similar to ours. If a big company added their name in front of your trademarked business name in the same exact business category, wouldn’t you be questioning this?

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