In its annual “Ten Best Ads of 2014,” Adweek magazine praised an eclectic assortment of commercials featuring unusual topics and/or presentations.
While I found no overtly water-related ads this year, a couple of them came close — and I liked them — so I’m featuring them in the two video players on this page. As you’ll see, they are quite different from each other in style.
Adweek’s top winner is sort of a noncommercial, because it is a description of a Super Bowl ad that would have been produced if only the sponsor, Newcastle Brown Ale, had enough money to buy a spot during the last Super Bowl. I featured this ad among other “ads that never were” in Water Ways back on Feb. 10.
You can watch all 10 ads chosen by Tim Nudd of Adweek in his annual review of television commercials for the magazine. As he notes in his story:
“Four spots came from outside the U.S., and a fifth was made without an agency at all. Also, there’s not a single traditional 30-second spot in the bunch, as if we needed more proof that the shape of advertising is changing.”
It’s worth noting that these ads are chosen for their creativity, not for their success in selling products.
If you’d like to view other clever or creative commercials, I’ve put together some additional lists from 2014:
Company: 20 best ads of 2014
Insider’s 10 Best Ads of 2014
- Mashable: The 8
best ads you didn’t see this year
Daily Signal: Watch the 6 Best Ads of 2014