For the first time in U.S. history, the consumption of bottled water has now surpassed that of carbonated soft drinks, according to the Beverage Marketing Corporation.
Bottled water consumption grew by 8.5 percent last year, while soft drink consumption fell by 1.7 percent, following an ongoing trend, according to the BMC’s Gary Hemphill, as quoted in Plastics News.
The statistics are based on volume consumed, not dollar value, Hemphill said. “Which is really kind of remarkable when you consider bottled water’s growth trajectory didn’t really start until the early ‘90s.”
The shift is largely attributed to growing health concerns
related to drinking sugary soft drinks. But bottled water also is
displacing the consumption of juice, alcoholic beverages and even
tap water. See story by Hadley Malcolm in