A feigned controversy involving Robert Redford and Will Ferrell is bringing some light-hearted attention to a serious effort to restore the Colorado River delta.
In a series of videos released last week, Redford reaches out for public help to restore the delta where the Colorado River once flowed into the Gulf of California. The new campaign, called “Raise the River,” is based on buying up old water rights and putting the water into the river.
“So please,” Redford says, “will you join me at ‘raisetheriver.org’ and find out how you can get involved?”
William Ferrell doesn’t buy idea, and he mocks Redford’s approach:
“We got ol’ Sundance ridin’ around, trying to raise the Colorado River and restore its flow,” Farrell says. “I say, ‘Do we really need more river?’ I mean, hell, we got plenty of ocean. Let’s move it… The way to fix this thing is to send money, so myself and some other scientists can begin the process of moving a small portion of the ocean back toward the wet part of the river.”
As you can see from the video on this page, Redford maintains his serious posture throughout the back-and-forth banter, while Farrell seemingly tries to provoke him.
I believe these videos fully qualify as an “Amusing Monday” post, but I can’t avoid touching on the more complete story, which goes beyond fun and games. As Jill Tidman, executive director of the Redford Center, stated in a news release:
“We saw this idea of a fictitious debate between Mr. Redford and Mr. Ferrell as a novel way to generate greater awareness of the very serious issues facing the Colorado River. Bringing a sense of humor to the effort opens the door for a much greater audience and offers everyone a chance to be part of winning this campaign—and this is one we are going to win.”
The media campaign, developed by the ad firm Butler, Shine, Stern & Partners of Sausalito, Calif., will roll out new videos with Redford and Ferrell through April. A related event is planned for television on March 22 — World Water Day — when “The History of Water” premieres on PIVOT TV. That’s channel 197 on Dish and 267 on Direct TV. PIVOT is not listed for the local cable outlets in Kitsap County.
Campaign supporters are excited about an event starting on March 23, when the United States and Mexico will release about 105,000 acre-feet of water into the Colorado River below the Morelos Dam on the U.S. Mexican border. An initial high flow for several days will be followed by a lower flow for nearly eight weeks.
Francisco Zamora Arroyo, director of the Colorado River Delta Legacy Program at Sonoran Institute, stated in a news release:
“The pulse flow is a vital part of our ongoing restoration efforts. We know that relatively small amounts of water can make a big difference in the health of the delta region.”
In a brochure, “Raise the River” (PDF 1.4 mb), organizers report that this flow, which is less than 1 percent of the river’s annual average flow, will begin to restore the wetland forests and marshes of the delta.
The goal is to raise $10 million to restore 2,300 acres by 2017. To restore an acre of delta, it takes about 8 acre-feet of water flowing in the river, according to the brochure, and it costs about $450 to buy an acre-foot from the holders of existing water rights. By conserving water, residents, farmers and other water users can maintain their activities while contributing to the restoration of this unique ecosystem.
Other sources of information:
I’m just beginning to learn about this exciting project. Others with personal connections to the Colorado River should feel free to share their thoughts below.