It’s becoming an annual tradition for me to feature some of the amusing Super Bowl commercials on the day after the big game, especially focusing on those with water-related themes. I also try to share a little of the backstory about the commercials on my list.
Kia ad with Melissa McCarthy
A day after actress Melissa McCarthy appeared on “Saturday Night Live” as President Trump’s press secretary Sean Spicer, Melissa was back on television in a Super Bowl commercial, doing her best to save whales, trees and rhinos.
McCarthy, who has won at least 20 awards for comedic roles in films and television, plays a tragic eco-hero in the Super Bowl commercial. In real life, she has accepted a position as Kia spokeswoman to promote the brand-new Niro, a car that captured a Guinness World Record for the lowest fuel consumption by a hybrid vehicle, tested during a coast-to-cost trip. For details, check out Carscoops online magazine.
Lifewtr “Inspiration Drops”
In the second video on this page, we hear John Legend’s rich voice singing in a vibrant commercial called “Inspiration Drops” for Lifewtr, a purified water product created by PepsiCo.
To promote a stylistic image, Lifewtr has teamed up with several artists to bring unique artistic talents to the product labels. As stated on Lifewtr’s Facebook page, “We believe inspiration is as essential to life as water, and exist to satisfy your thirst for both. That’s why every drop of LIFEWTR is pure and crisp, and every bottle is a showcase of vibrant art from artists around the world.”
The strategy to capture a specific segment of the premium bottled-water market is described in Fortune magazine.
Proctor & Gamble is testing the waters to see if the act of cleaning can be packaged as a sexual turn-on. This is the first time Mr. Clean has appeared in any Super Bowl ad, despite his presence on the product label for about 60 years, according to Advertising Age magazine.
“There’s no better way to reach a co-ed audience than the Super Bowl,” said Martin Hettich of P&G, quoted in the magazine. “And the subject we’re broaching with Mr. Clean really is for a co-ed audience, because it’s talking about cleaning and how men and women divide up the chores. And there’s still a way to go.”
Honda’s “Chasing Dreams”
I could never have guessed that this was a commercial for an automobile — the Honda CR-V to be exact. In the commercial, we see school yearbook pictures of celebrities coming to life and speaking out from their yearbook pages. Participants include Jimmy Kimmel, shown playing the clarinet.
“Honda celebrates the people who chase their dreams with reckless abandon, and the amazing things that happen when their dreams come true,” states the description on YouTube. “For us, they lead to vehicles like the all-new Honda CR-V, a 20-year dream come true.”
Wendy’s non-frozen beef
The idea for this commercial, which shows a guy thawing out hamburger with a hair dryer, grew out of a Twitter battle between someone at Wendy’s and a person dubbed an “Internet troll” by folks recounting the story, including Aimee Picchi of CBS Moneywatch. Aimee provides the full Twitter exchange.
The so-called troll, whose handle is “Thuggy D,” could not believe that Wendy’s hamburger meat was never frozen along the way from cow to table. Describing meat wasting away in a warm truck, the writer must have forgotten about a technology called refrigeration — which the Wendy’s rep soon pointed out.
Another Twitter user complimented Wendy’s for taking up the Twitter battle and tweeted: “Whoever your social media expert was, they need a raise. They burned that guy so hard.”
How many of the baby look-a-likes were you able to identify? Of course, I’m talking about the NFL commercial in which babies are playing the roles of identifiable football greats — but at one-tenth the size. Take a look at the video on this page if you’d like another chance at guessing who the tiny tots will become when they grow up.
If you’re still not sure, the babies are meant to show a resemblance to Mike Ditka (sweater vest), Michael Irvin (diamond stud earrings), Joe Namath (long fur coat), Bill Belichick (scowling), Marshawn Lynch (dreadlocks) and Von Miller (cowboy hat), according to USA Today.
Next, we see a tiny Vince Lombardi strolling away (fedora and overcoat), following by the question, “Who’s next?” as babies Belichick and Davonta Freeman appear with the Super Bowl trophy.
“If you are an avid fan, you crack up right away and get each one,” Dawn Hudson, the NFL’s chief marketing officer, tells USA Today. “If you are a casual fan, you’ll know a couple, and we think it will intrigue you enough to go online and see who the others are.”