Remember the television commercial for a French brand of toilet paper, the one I featured in “Amusing Monday” on April 8? The ad clearly demonstrated that the international trend toward a paperless society can go only so far, especially in the bathroom.
In a contest sponsored by “Ad Age” magazine, that toilet paper commercial almost won the Readers’ Choice Award for the funniest video of the year. The video chosen over it, by a few votes, is a commercial for Liquid Plumr called “Double Impact” (see video player, right). You can judge for yourself which water-related ad is the best.
The Viral Video Awards were presented two weeks ago at the annual Ad Age Digital conference in New York. The full list of winners can be viewed on the webpage for the magazine’s weekly report. If you have time, watch all the videos. They’re each about a minute or two long, and all play well on full-screen. Here are my favorites:
“Nike Golf: No Cup is Safe” shows a funny, impossible competition between Tiger Woods and Rory McIlroy. The ad agency responsible, Wieden & Kennedy Portland, was deemed the Creative Agency of the Year.
“P&G: Proud Sponsor of Moms” is a touching
campaign about the mothers behind Olympic athletes. It involves a
series of videos on a theme, including:
“Thank You Mama”
“Thank you, Mom”
“Special Olympics: What I See”
“To their Moms, They’ll Always be Kids”
“Never Walk Alone”
Expedia’s “Find Your Understanding” was deemed “Best Tear Jerker” of the year in the voting by readers.