UPDATE, Nov. 13, 2012
We still don’t know much about the methods that campaigns use to persuade voters, including the mining of Facebook data. But ProPublica brings us some information in an article titled “Everything We Know (So Far) About Obama’s Big Data Tactics.” While this doesn’t have much to do with water issues, it certainly ties into the email that Susan Berta received on election day.
Earlier today, Susan Berta of Orca Network received what appears to be a computer-generated email from President Obama’s campaign headquarters. The email, probably part of a final push for votes, has generated some election-day levity.
Here’s the message:
“Hey Susan — don’t wait a moment.
“Share this on Facebook with Lolita and xxxx — and tell them to vote today. They live in battleground states where, even at this time on Election Day, this is still anybody’s race. They’re more likely to vote if you remind them — and when the polls close, you’ll know you gave President Obama a nice last-minute lift.”
Lolita, of course, is the killer whale from Puget Sound who has spent most of her life in a tank in Miami’s Seaquarium. (See Water Ways, Oct. 24.) Florida is indeed a battleground state where both President Obama and Mitt Romney are looking for every vote they can get.
Susan probably received the message based on her personal Facebook page, where she is signed up as friends with numerous advocates who would like to bring Lolita back home to Puget Sound. Some people use the word “Lolita” in the name of their Facebook page dedicated to the whale. No doubt some computer made the connection between Susan and her “friend” Lolita, who is old enough to vote … if only she were human.
Susan told me she didn’t want to post anything political on Orca Network’s Facebook page, but she couldn’t resist sharing this email with a wider audience. I told her this isn’t political; it’s just funny.
Now, if whales were given the power of the ballot, what kind of voting block would they become? And how would candidates appeal to this minority group?