Logo aims to capture magnitude of Elwha project
November 16th, 2010 by cdunaganThe new logo for the Elwha dam removal and river restoration was unveiled tonight along with the tagline, “Natural Wonders Never Cease.”
The new logo was designed by Laurel Black Design of Port Angeles. The tagline was created by New Path Marketing of Sammamish.
A news release from Olympic National Park says the logo was designed to represent “the magnitude and importance of the Elwha River Restoration project, which includes the largest dam removal in U.S. history and will restore the river’s salmon populations from 3,000 to nearly 400,000.”
“This is an environmental and cultural restoration project that has already attracted national and international attention – and it’s right here in our backyard,” remarked Park Superintendent Karen Gustin.
The Elwha River Restoration page contains links to short descriptions as well as photos, documents, history and frequently asked questions.
If you’d like to check out my latest stories on the project, go to:
Elwha Project Expected to Blast Open Nature’s Door to Bountiful Fish Runs
Elwha Restoration: Bringing Back Habitats and Culture
Elwha Restoration: Where Will 400,000 Young Plants Find a Place to Live?
Elwha Restoration: Will We See the Legendary 100-Pound Chinook?
Tags: Dam removal, Elwha Dam, Elwha Ecosystem Restoration, Elwha River, Olympic National Park
Scripps Interactive Newspapers Group
November 17th, 2010 at 8:01 am
Two consulting firms got taxpayer money to design a “logo” for a dam removal. Oops, sorry… one consulting firm got money to design the “logo”; one got money to come up with the “tagline”. What did this cost us, Chris? (Does it ever occur to you to ask that?)
November 17th, 2010 at 12:47 pm
Sometimes these blog entries take time and research, and sometimes they are very quick. This information was taken from a press release and was completed within minutes before I went to bed last night.
Since you asked, however, I have placed a call and e-mail to folks at Olympic National Park. I hope to have an answer soon.
November 19th, 2010 at 10:52 am
The park allocated about $10,000 for a marketing program to promote national awareness of Elwha River restoration, according to Barb Maynes, spokeswoman for Olympic National Park. Deliverables include a marketing plan and contact info for 50 top media outlets in newspapers, magazines, television and radio as well as the tagline and logo.