When Diamondback wanted to sell their bikes to commuters, they came to Bainbridge Island, where hundreds of commuters leave the car at home each morning to pedal and ferry their way to office jobs in Seattle.
In the above Internet commercial, Diamondback follows islander Ken Meidell on his morning routine, starting with a little latte-making at an idyllic home surrounded by trees and cows. He suits up in rain-resistant commuter gear and charges off with his Diamondback on the island’s gravel backroads. Then we see him relaxing on the ferry before heading off again through the gritty, puddled streets of Pioneer Square.
According to Diamondback, Meidell is the president of Outdoor Research, a Seattle-based outdoor gear company.
“Ken commutes from his home on Bainbridge Island, WA to his downtown Seattle office daily…rain or shine, day or night,” Diamondback’s website states. “Ken values his commute as a sustainable means of human powered transportation and ultimately…human powered health.”
Islanders will notice Diamondback took some artistic license with Bainbridge geography. The most obvious bit of creativity is the right turn Meidell takes at the base of Madison Avenue, which is the opposite direction one would take to get to the ferry terminal. Then again, maybe he botched his homemade latte and needed to make a quick stop at Pegasus for a second cup.