I wrote the below preview of this weekend’s Go! Machine shows at
the Crocodile for Crosscut. Click the jump for the
full article.
When it comes to music, Seattle is best known
for its rock exports. But this weekend’s
Go! Machine shows at The Crocodile could be the tipping point
that reshapes the city’s musical landscape. The two-night affair,
which begins tonight and continues Saturday, features just about
every local hip-hopper who made a splash in 2009 and it and has the
potential to ignite an already explosive hip-hop scene filled with
diverse styles, talents, and sounds.
That’s right, in case you haven’t been paying attention, Seattle
has a hip-hop scene and it had a breakthrough year. In fact, hip
hop took the spotlight away from the boring bearded folk that
reigned supreme before it and shifted the musical focus to
party-popping beats and high-energy rhymes performed with passion
and flair. If you’ve seen a set by any of the current wave of
Seattle hip-hop acts that are a part of Go! Machine you know that
it’s that very same passion, flair and showmanship that sells the
music.
At the center of this mini-festival is the Out For Stardom gang.
Between its viral
marketing of Go! Machine, landing spots at local festivals and
participating in events like last summer’s Beard
Off, Out For Stardom has made itself known while doing
something the bearded rockers before them didn’t seem to do at the
pinnacle of their popularity: They are having fun. The groups
Fresh Espresso
and Mad Rad are the
parties responsible for Out For Stardom (both are performing Go!
Machine sets) and each quickly evolved from rising star status to
unavoidable epicenter of the scene this year.
Packing a cache full of party raps, Mad Rad could be considered
Seattle’s equivalent to the bratty version of the Beastie Boys. How
bratty are they? The group
got banned from several Capitol Hill clubs in January after
allegedly getting into a tussle with a bouncer. (The group was
later found not guilty of assault charges filed against them
stemming from the incident and the ban has been lifted). The brief
ban from The Hill didn’t stop Mad Rad from making a name for itself
as the foursome delivered one of the most memorable
Sasquatch! performances ever this year and landed itself on the
cover of The Seattle Weekly, which is a tough thing for a
musical act to do nowadays. The group’s set Saturday closes down
Go! Machine so look forward to plenty of musical debauchery.
Equally as popular and on the other end of the rhyming
spectrum is Fresh Espresso. While Mad Rad have the bad-boy
image, Fresh Espresso is the exact opposite. Rik Rude and P Smoov
(who is also a member of Mad Rad) come across as sophisticated
players sharing tales of their glamorous lifestyles. That approach,
combined with some very slick production, earned Fresh Espresso
heavy
airplay on KEXP and lots of critical acclaim. You can expect
the group to grace many local critics’ “best-of” lists in the
coming weeks (including yours truly).
But Fresh Espresso and Mad Rad aren’t the only reasons to hit up
Go! Machine. With a lineup that includes 14 performers total and
several surprises in the form of
collaborations and potential unannounced guests, Go! Machine is
a massive celebration of hip hop’s mammoth 12 months in the 206. To
help prep for the party that will be Go! Machine, here is a quick
look at some of the other performers slated to take the stage this
weekend.
continue
reading