A recent article in the North Kitsap Herald (dtd. 1/18/13
Port may not share marketing consultant with
city) shared the apparent dissolution of discussions between
the City of Poulsbo and the Port of Poulsbo regarding the proposed
hiring of a shared marketing consultant.
Evidently, the Port’s Board of Commissioners felt it more
prudent to keep their marketing efforts in-house. They were
concerned that an outside marketing consultant would prove to be
more costly than if they simply expanded their own marketing
efforts from within.
In the article, one of the port tenants, Rodney McVicker, is
quoted as saying, “Giving money to someone outside is not an
appropriate function for the port.” He went on to say, “The Port
will have limited funds in the future as the City grows, because
the port district does not grow with the City.”
Really? One would think the two go hand-in-foot? Unless of
course, you’re the Port of Bremerton. But that’s a whole different
discussion!
Port Commissioner Tony DeCarlo was quoted, “The Commission may
change the job description of a current employee to include
marketing.”
It’s been this writer’s humble experience that if you want
someone to do some effective, professional-level marketing, you
need to bite the proverbial bullet and pay for someone who has the
skill, training, and experience to do so. The old adage “You get
what you pay for” certainly applies to such situations.
It seems to me (and granted, I am still relatively new to the
inter-workings of all things Poulsbo) that the health, vitality,
and profitability of the City of Poulsbo and the Port of Poulsbo
are intimately intertwined. Much value and benefit could
be derived for both organizations through the hiring of a
shared marketing consultant. Obviously the key in
such decisions is finding the right person for the
job.
Supposedly, the Port Commissioners are going to discuss the
matter further during their upcoming February 7th meeting.
Let’s hope they decide to play well in the Poulsbo sandbox and
‘Share!’
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