Yes it is true, we finally have confirmation from Trader Joe’s corporate: The Silverdale Trader Joe’s will open Friday, June 17 at 8 a.m.
Was that a pig I just saw fly by?
Since jumping on the Silverdale beat five years ago I can easily say the most common complaint I heard — if you could call it that — was that there was no Trader Joe’s on the Kitsap Peninsula. I often heard stories of TJ’s faithful shoppers making special trips to University Place across the Tacoma Narrows bridge, or hopping on the ferry to Seattle to hit up one of the many stores across the sound.
I heard rumors from people who said they were told by TJ’s managers that the corporate office wasn’t interested in Kitsap because we didn’t fit the demographic. But then when World Market opened a few years ago in the Kitsap Mall I wondered if maybe, just maybe, that might get the attention of other, similar retailers.
Then the Facebook fan pages came along, and Kitsap residents admitted to sending repeated emails TJ’s corporate asking for a store. Then about a year ago the rumors started. A store manager at the University Place TJ’s said they were opening a Silverdale store. I immediately called the company spokeswoman, but she said the company had no plans for Kitsap, we weren’t even on their radar screen, she said.
That left me to write this blog post in May 2010: “The Truth About Trader Joe’s” that said Trader Joe’s was NOT coming to Silverdale. But, by the next week I was writing a retraction of sorts after a trusted source in the community called me to say he in fact talked with representatives from TJ’s that were in Silverdale looking for vacant retail space to bring a store.
I called corporate again and was still told no, no TJ’s in Silverdale. Then the building license surfaced and we had confirmation, the store was coming. Most recently we received an email from a reader who said the store was scheduled to tentatively open on June 17.
While the former Circuit City building where the store will open was a little more than 26,000 square feet, the Trader Joe’s will take up about half that amount of space. This is still significantly larger than most of its other stores, which fall around 6,000 to 7,000 square feet.
For those who are still in disbelief, here’s the official press release:
Trader Joe’s to Open New Store In Silverdale Scheduled for Friday, June 17th at 8am
(May 24, 2011) Monrovia, CA – Trader Joe’s, a unique, neighborhood grocery store with foods and beverages from the exotic to the basic, is scheduled to open a new store in Silverdale, Washington located at 9991 Mickelberry Road (inside the Mickelberry Plaza). The store is scheduled to open Friday, June 17th at 8am and is approximately 13,300 square feet in size.
Trader Joe’s is pleased to announce the appointment of John Alvey, as Captain (Store Manager). John comes to the new store from the Trader Joe’s in Bellevue and has been with the company for more than a decade. First Mate (Assistant Store Manager) is Chris Melsha from the Olympia location and he has been with the company 21 years.
Trader Joe’s was originally named in recognition of its distinct grocery buying process, because they search the world for great values and distinctive products. Crew members (store employees) consider themselves “traders on the culinary seas.” Crewmembers sport brightly colored Hawaiian-themed shirts, adding to the light-hearted air of the store.
Many area residents after the store opens can expect to receive a copy of the Trader Joe’s “Fearless Flyer” in their mailboxes. The Fearless Flyer is a somewhat irreverent description of a timely selection of Trader Joe’s products. It’s been called a cross between Consumer Reports and Mad Magazine. Each edition highlights a selection of Trader Joe’s products that the company buyers believe are worthy of customer interest, including comfort foods and items that are organic or have other special attributes.
Trader Joe’s carries an extensive array of domestic and imported foods and beverages including fresh baked artisan breads, Arabica bean coffees, international frozen entrées, 100% juices, fresh crop nuts, deli items, and vitamins and supplements, as well as the basics, like milk and eggs – all at honest, low prices.
Trader Joe’s is truly a grocery store unlike any other. Trader Joe’s is a “store of stories,” meaning every item in the store has its own virtues — high quality ingredients, great flavor or simply an extraordinary price — many items often feature all of those qualities. Another significant point of difference, all of Trader Joe’s prices are everyday prices. Trader Joe’s doesn’t have “sales” for a few days, only to hike the prices back up again. Their prices change only when their costs change — there are no fancy promotions, discount cards or couponing wars.
So how does Trader Joe’s offer unique groceries at prices everyone can afford? By offering more than 1000 items under the Trader Joe’s private label, which includes Trader Darwin’s vitamins (For the Survival of the Fittest), Trader José’s salsas, Trader Giotto’s marinara sauces, in addition to specially purchased items.
Also, Trader Joe’s buys differently than other grocers – they purchase from manufacturers, not through distributors. They’ll take a brand name product, take out the preservatives and artificial colors and ingredients, and put it under their Trader Joe’s label to sell it at a real discount.
Trader Joe’s introduces approximately a dozen new items every week, heightening the store’s adventurous appeal. Our buyers travel around the world searching out unique products at great values. In order for an item to be sold in a Trader Joe’s store, it must pass the scrutiny of a discerning tasting panel. Thousands of items are tasted each year to find products that both appeal to the culinary adventurer and microwave aficionado.
So there you have it. In less than a month we’ll all be able to attend the grand opening, and those who’ve never been to a Trader Joe’s before can see what all the hype is about.