South Kitsap Industrial Area is now Puget Sound Industrial Center – Bremerton.

After much discussion, the Port of Bremerton commission approved the name change with a resolution Tuesday evening. That followed the approval from the Bremerton City Council last week.

Local government leaders were looking to widen the appeal of the industrial center, which they hope will attract companies and jobs to the region.

“As we reach out to have industrial and manufacturing come to this beautiful area, we need to have a broader recognition,” Bremerton Mayor Patty Lent said Tuesday.

Lent and the port commissioners acknowledged that PSIC-B isn’t pleasing of an acronym as SKIA, but a solution has already been proposed: Pronounce it “P.S. I See Bremerton.”

“It’s catchy,” Commissioner Larry Stokes said.

The port is inquiring about renaming the SKIA connector road.