Bremerton
Marina crept closer to full occupancy this summer.
Boats filled 187 of 221 permanent moorage slips in the downtown marina in July, up from 164 in July of 2015, and 88 back in 2012. July and August are peak months for the facility.
Marina marketing consultant Bob Wise told Port of Bremerton commissioners Tuesday that the port’s “two-for-one” moorage discount continues to reel in boaters.
The deal allows tenants to pay moorage every other month, if they agree to a two-year contract.
The port rolled out the discount in 2013, and offered it again at the Seattle Boat Show in January. That resulted in 31 new leases, Wise said.
Most tenants are sticking around to sign full-rate contracts after their two-year discounts expire. The retainment rate for boaters attracted by the two-for-one deal is about 70 percent, Wise said.
The discount “gives us an opportunity to showcase what we have to offer,” he said.
More downtown activity is also helping draw attention to the marina. A revamped Rock the Dock concert series drew large crowds this summer (the last concert of the season is Saturday). Brewfest and the Harbor Festival are popular with boaters.
The port continues to aggressively plug the marina on social media, in magazine ads, and at boat shows. Revenue has increased as slips filled up, but the facility is still far from breaking even.