JCPenney is back in the appliance business

0715_major_appliace_showroom_at_vista_ridge_mall_in_lewisville_texasJCPenney is returning to its department store roots this year with the rollout out of appliance showrooms in 500 stores.

One of those stores is the JCPenney in Silverdale, which will unveil its appliance department Friday, according to a news release.

Each showroom will display more than 100 name brand appliance models , including refrigerators, stoves, dishwashers, washers and dryers. The store will offer no-interest financing, free delivery and a price match guarantee.

Appliance sales are part of a three-year strategy announced by JCPenney’s CEO in August to grow profits. Other strategies include a focus on special clothing sizes, beauty products and jewelry.

The company has already bolstered its e-commerce capabilities with a redesigned mobile app and more shipping options for online orders.

Courtesy image. 

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