Kitsap hotels enjoying spike in demand

PoulsboInn_22326865_ver1.0_640_480Kitsap County’s lodging industry has enjoyed double-digit increases in demand and revenue this year, according to a report from an industry analyst.

Through August, demand for hotel rooms was up 14.3 percent from 2014 while revenue increased by 17.5 percent.

Kitsap posted the highest growth in hotel demand of any county in Washington, according to the report from Smith Travel Research, Inc., and summarized in a Visit Kitsap Peninsula news release.

CasinoResortOpen03_18446453_ver1.0_640_480Visit Kitsap Executive Director Patty Graf-Hoke attributed the spike in hotel demand to marketing efforts aimed at attracting more tourists and reducing the county’s dependence on government-related travel.

“We have positioned ourselves in the sweet spot between the Olympic Peninsula and the bright lights of the city,” Graf-Hoke said in the release.

Regional ad campaigns have highlighted Kitsap’s natural setting and recreational opportunities, including its nationally-designated water trails system.

“We have strengthened our message,” County Commissioner Charlotte Garrido said in the release “… I really look at it as us capitalizing on who we are and where we are.”

My compatriot Tim Kelly with Kitsap Peninsula Business Journal recently took a closer look at how hotels are benefiting from the county’s tourist boom. You can read his June story here.

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