By Rachel Pritchett, rpritchett@kitsapsun.com, 360-475-3783
I hadn’t even gotten my coat off in the newsroom the morning of
Monday, Jan. 23, when Publisher Charles Horton, rushing past my
desk bound for somewhere else, hollered, “Did you hear about D4?
Someone said they closed.”
Whoa.
Despite my story last week that two federal contractors with a
local presence had gotten big federal contracts, I knew the climate
was rough in the contractor community.
They’re feeling the federal cuts in a big way, and, as one
contractor told me, the need for engineers isn’t so critical
anymore since so many have lot their jobs.
I’d watched Dimension 4, which makes electronic operational
manuals, for years.
Its office once was across the alley from the Sun, and there
always seemed like there were lots of workers taking smoke breaks
and occupying parking spaces in a lot next to the Sun where I
wished I could park.
And then there was D4’s ambitious 2004 interior retrofitting of
the old Medical Dental Building at Fifth Street and Pacific Avenue,
where it consolidated all its operations.
“They must be doing OK,” I thought at the time. And they
were.
I went up to D4 after that blast from Horton, and saw it was
indeed closed. I called all the numbers at D4 repeatedly. No
answer. I called all the other contractors until someone told me
who the head person was at D4. I called and left a message for Kent
McManus. I put a call-out on my blog for workers to contact me.
Bryan Yager did. We talked extensively. Within a few hours, I
had enough from Yager and what I’d seen that I had the story.
McManus returned my call. He was at Sea-Tac about to get on a
plane. He was jetting across country for talks with a bigger
company with a global reach that was similar to D4. Acquisition or
something related to that was the topic.
McManus asked me to hold the story. Publication could kill the
deal, he argued.
That was a hard thing to ask of me.
As a reporter, I’m charged with getting the news out there in a
timely way, accurately, and for the greater good of the public.
It was an intense conversation. I had the story, after all.
But I knew what I had to do. Through some tense give-and-take, I
agreed with McManus to wait until the talks concluded. He agreed to
an interview. The talks didn’t have the outcome McManus wanted. I
interviewed him this past Monday, a week after I first heard, and
the story ran within hours.
Why did I agree to hold the story for a week?
At the time, with the knowledge I had, I believed there to be
about 50 people’s jobs on the line. Had an acquisition been
successful, there was a chance D4 could have reopened and those
jobs saved.
If I had went with the story based on the Yager interview, there
was a possibility that I would have become a player at the table
McManus was at with the potential buyer. The story potentially
could impact the deal. And there was a possibility that there would
be more D4 ex-workers like Yager eyeing the local the food
bank.
So I paid the price and waited until this past Monday.
It hurt when an editor told me as I was writing Monday that the
D4 closure wasn’t breaking news anymore.
Was the public served? I believe, eventually, yes. But there was
a price in waiting. The public should have known sooner. Did I do
the right thing? I believe so. People’s livelihoods were at stake,
and that trumped it.
I’m telling you this because I want to illustrate why we do what
we do as business journalists. It’s not too hard for an article
published during pending negotiations to skew an outcome. It’s
dangerous territory.
But it’s a case-by-case situation.
I remember when Harrison Medical Center was shopping around for
some leased space on Wheaton Way to put some of its administrative
offices. One of the sites was the old Kmart store. I wrote about
that as negotiations were pending, and suddenly the asking price
went up mightily and made negotiations much tougher, a Harrison
leader at the time later told me.
I probably would have done that one just as I did it, however.
It was different; Harrison had been shopping multiple sites for a
long time. And the commercial vacancy situation along Wheaton is so
dismal I doubt that anyone could raise lease rates too much. No
people’s livelihoods were at stake.
So there you have it. Weighing what’s right and wrong, with you
the reader who deserves to know always on my mind.