February Retail Sales Report Offers Positive Surprise
March 12th, 2010 by Rachel PritchettWASHINGTON (AP) — Retail sales posted a surprising increase in
February as consumers did not let major snowstorms stop them from
racking up purchases. The advance, the biggest since November,
provided hope that the recovery from the Great Recession is gaining
momentum.
Some economists cautioned, though, that spending increases will
remain modest as long as wages stay flat and job creation weak.
They also noted that the government revised down the increase in
retail sales for January.
For February, sales rose 0.3 percent, the Commerce Department said
Friday. That surpassed expectations that sales would decline 0.2
percent.
The overall gain was held back by a 2 percent decline in auto
sales, reflecting in part the recall problems at Toyota. Excluding
autos, sales rose 0.8 percent. That was far better than the 0.1
percent increase excluding autos that economists had forecast.
But the February sales gain followed a scant rise in January and a
slight decline for December. The increase for January was revised
down from 0.5 percent to 0.1 percent.
“Weak jobs growth, low wages growth and tight credit mean that any
further acceleration in consumption growth is unlikely,” Paul
Dales, an economist at Capital Economics, wrote in a research
note.
Still, the February gain suggested that consumers are spending more
freely than they were a few months ago. The increases were
widespread.
Sales surged at department stores, furniture stores, appliance
shops and hardware stores. Restaurants and bars enjoyed a 0.9
percent advance, their biggest gain in nearly two years. That
suggested that snowbound Americans headed out to eat and get a
break from their homes.
Consumer spending is being watched carefully because it accounts
for 70 percent of total economic activity. Economists have been
worried that the economic recovery could falter if spending begins
to lag. The better-than-expected February gain could ease those
concerns.
Economists are hoping that businesses, which have shed 8.4 million
jobs since the recession began in December 2007, will start
rehiring laid off workers. That would give households the incomes
they need to support spending growth.
Some analysts had suspected that the February retail sales report
could offer a positive surprise, given encouraging news last week
from the nation’s big retail chains. The International Council of
Shopping Centers had reported that sales jumped 3.7 percent in
February compared with a year ago. That marked the third straight
increase.
Shoppers shrugged off major snowstorms to visit a broad array of
merchants from luxury retailer Nordstrom Inc. to middlebrow Macy’s
Inc. to discounter Target Corp. All three chains reported solid
sales increases that beat analysts expectations.
“The economy is starting to accelerate,” said Christopher Rupkey,
an economist at Bank of Tokyo-Mitsubishi in New York. “The
snowstorms couldn’t keep consumers away from the cash registers and
neither could the constraints imposed by tightening credit card
terms and near double-digit unemployment.”
In a separate report, Commerce said business inventories were
basically unchanged in January. Total business sales rose 0.6
percent, the eighth straight monthly increase.
Economists are hoping that the increases in sales will drive
businesses to restock their depleted store shelves. The restocking
would boost production and provide increased support for the
recovery.
The retail sales report Friday showed that sales at general
merchandise stores, the category that includes department stores
and big discounters such as Wal-Mart Stores Inc., rose by 1 percent
in February after a 1.3 percent rise in January.
Sales at appliance stores were up 3.7 percent while sales at
hardware stores rose by 0.5 percent. Sales at gasoline stations
posed a 0.3 percent rise.


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