McDonald’s to Roll Out Dollar Breakfast Menu
December 10th, 2009 by Rachel PritchettCHICAGO (AP) — McDonald’s Corp. will begin selling a variety of
breakfast items for $1 early next month, a spokeswoman for the
world’s largest hamburger chain said Thursday.
The move to add to its already popular dollar menu comes as
McDonald’s tries to fight a decline in U.S. sales, which have
slipped following months of success when its cheap eats were a big
draw for recession-strapped diners.
On tap to be added to the menu, which already includes eight items
for lunch and dinner time, are the company’s Sausage McMuffin, a
sausage burrito, a sausage biscuit, a small coffee and a hash
brown.
Spokeswoman Danya Proud said some of the dishes are already sold
for a dollar at some locations, although prices often vary.
Most fast-food restaurants, which spent recent years expand their
early morning business, have seen a decline in breakfast diners as
unemployment climbs and fewer workers stop in for coffee and a
breakfast sandwich on their way to the office.
According to market research firm NPD group, breakfast traffic fell
2 percent this summer at the nation’s fast food restaurants.
R.J. Hottovy, a restaurant analyst at Morningstar, said Thursday’s
move should McDonald’s begin to recover some that lost breakfast
business, in which it is still dominant among fast-food chains.
“Most firms realize breakfast represents a way to add incremental
revenue,” he said. “I don’t think that’s changed, but you have to
make that a little more affordable in the current environment.”
A dollar breakfast menu also puts pressure on McDonald’s
competitors, many of whom are also rushing to slash menu prices to
keep customers — and their wallets — happy.
Dunkin Donuts is trying out a 99-cent breakfast menu in Chicago.
And Burger King’s nationwide breakfast value menu that includes
hash browns, a ham omelet sandwich and three french toast sticks
for $1 each.
McDonald’s is based in the Chicago suburb of Oak Brook, Ill. Its
shares rose 49 cents to $61.09 in late-afternoon trading
Thursday.
Scripps Interactive Newspapers Group
January 23rd, 2010 at 12:26 am
Often we forget the little guy, the SMB, in our discussions of the comings and goings of the Internet marketing industry. Sure there are times like this when a report surfaces talking about their issues and concerns but, for the most part, we like to talk about big brands and how they do the Internet marketing thing well or not so well.
http://www.onlineuniversalwork.com
January 26th, 2010 at 9:43 pm
Often we forget the little guy, the SMB, in our discussions of the comings and goings of the Internet marketing industry. Sure there are times like this when a report surfaces talking about their issues and concerns but, for the most part, we like to talk about big brands and how they do the Internet marketing thing well or not so well.
http://www.onlineuniversalwork.com