Democrats in 1st CD to benefit from media buyJuly 2nd, 2012 by Steven Gardner
House Majority PAC plans to spend $800,000 on television advertising during the fall election season, with the money targeting the new 1st Congressional District.
The move is meant to counter what is expected to be an especially rich campaign spending season for backers of Republican candidates.
Across the country the House Majority PAC will team up with the Service Employees International Union to spend $20 million in 38 markets. The Seattle buy does not include SEIU money. But a joint press release sent out Monday indicated this is the “first stage” of airtime reservations.
Andy Stone, House Majority PAC spokesman responded by email saying the Seattle money is going entirely for the 1st Congressional District. Of the 38 markets in which the organizations plan to spend money, the $800,000 for Seattle buy is the sixth largest.
The press release follows:
HOUSE MAJORITY PAC AND SEIU PARTNER TO MAKE SUBSTANTIAL FALL TV AD RESERVATIONS
HMP and SEIU Partner Reserve Almost $20 Million Covering 38 Television Markets
Washington, D.C. – Today, House Majority PAC and Service Employees International Union (SEIU) announced that they are reserving nearly $20 million of television ad time in 38 markets. The ad buys, $16 million by House Majority PAC and $3.7 million by the 2.1 million member SEIU, will cover at least 47 competitive Congressional districts nationwide. In 15 of those markets, House Majority PAC is partnering with SEIU either to share the cost of advertising or to plan back-to-back reservations.
This is the first stage of airtime reservations in House Majority PAC’s fall paid media strategy and a continuation of SEIU’s voter contact program which, in recent weeks, included the launch of the union’s largest and most-targeted political field campaign in the union’s 91-year history.
“From day one, House Republicans have pursued an agenda that is extreme and out of touch – and House Majority PAC will be on TV to hold them accountable,” said Alixandria Lapp, executive director of House Majority PAC. “Partnering with SEIU allows us to be more successful by effectively leveraging every dollar we spend.”
“SEIU members across the country are working hard to inform voters about where candidates stand on key issues facing working families, and to elect candidates up and down the ballot who will fight for working families,” said SEIU National Political Director Brandon Davis. “This partnership with House Majority PAC will ensure that the work being done by SEIU member volunteers at the doors, on the phones and in the neighborhoods is backed up by a vigorous paid media campaign. Our members want to make sure the voice of the hardworking men and women who keep America running is heard and the steps we are taking today will help ensure that happens.”
Reserving ad time early allows House Majority PAC and SEIU to lock in lower advertising rates, saving millions of dollars. “The Koch brothers, Sheldon Adelson and Karl Rove have deep pockets, but House Majority PAC has a proven ability to spend efficiently and effectively and win races – just like in the NY-26 and AZ-08 specials when we won despite being outspent by Republican groups,” said Lapp.
The following is the list of markets in which House Majority PAC and SEIU are reserving time along with the approximate size of the reservation for this first round.
Augusta – $210,000 (House Majority PAC)
Boston (Manchester) – $1,800,000 (House Majority PAC)
Buffalo – $205,000 (House Majority PAC)
Charleston – $142,000 (House Majority PAC)
Chicago – $1,600,000 (House Majority PAC); $800,000 (reserved jointly by House Majority PAC and SEIU)
Cleveland – $908,000 (House Majority PAC); $454,000 (SEIU)
Davenport-Rock Island-Moline – $185,000 (SEIU)
Denver – $468,000 (House Majority PAC)
Des Moines – $552,000 (House Majority PAC); $138,000 (SEIU)
Green Bay – $138,000 (House Majority PAC); $138,000 (SEIU)
Las Vegas – $308,000 (House Majority PAC)
Marquette – $116,000 (House Majority PAC); $58,000 (SEIU)
Miami – $571,000 (reserved jointly by House Majority PAC and SEIU)
Minneapolis–St. Paul – $594,000 (House Majority PAC); $295,000 (SEIU)
Norfolk – $278,000 (House Majority PAC); $139,000 (SEIU)
Omaha – $306,400 (House Majority PAC)
Orlando – $440,000 (reserved jointly by House Majority PAC and SEIU)
Panama City – $39,000 (House Majority PAC)
Peoria – $252,000 (House Majority PAC)
Philadelphia – $599,200 (House Majority PAC)
Phoenix – $952,000 (House Majority PAC)
Pittsburgh – $736,000 (House Majority PAC); $294,400 (SEIU)
Raleigh-Durham – $378,000 (House Majority PAC)
Rockford – $232,000 (House Majority PAC)
Sacramento – $999,600 (House Majority PAC); $488,000 (SEIU)
Savannah – $225,000 (House Majority PAC)
Seattle – $800,000 (House Majority PAC)
Sioux City – $158,000 (House Majority PAC); $79,000 (SEIU)
St. Louis – $575,000 (House Majority PAC)
Tallahassee – $76,200 (House Majority PAC)
Tampa-St. Petersburg – $330,000 (reserved jointly by House Majority PAC and SEIU)
Traverse City – $258,000 (House Majority PAC); $129,000 (SEIU)
Tucson – $330,000 (House Majority PAC)
Wausau – $200,000 (House Majority PAC); $100,000 (SEIU)
West Palm Beach – $252,000 (House Majority PAC); $126,000 (SEIU)
Wilmington – $127,000 (House Majority PAC)
Wheeling-Steubenville – $33,700 (House Majority PAC)
Youngstown – $107,000 (House Majority PAC)