A few regulars at the virtual Editor’s Desk got talking
about comments Friday
on an old post, so I’m hitting refresh on that conversation
with a new blog post and answering a few questions they brought
up.
At
February’s panel discussion in Poulsbo I shared a few
ideas for online comment moderation that our fellow Scripps
newspapers were planning on experimenting with. I said it was
likely the Sun could take direction from those tests to change how
our comments are moderated. Colleen Smidt asked for an update,
saying that “just letting it go” is having consequences.
Those consequences are a fear of mine, of course, and in her
comment Colleen painted a pretty discouraging picture. Believe me,
I take it to heart when I hear readers steer clear of our
journalism because of what goes on in the discussion beneath.
Contrary to Colleen’s statement, we have not been “letting it
go” lately. In fact, a few of the editors and some reporters have
been more aggressive than usual over the past few months in
removing comments, banning users, and turning the comments off
stories after a certain period of time — we’ve just done so
quietly. We also posted a page with our guidelines, and made
those more prominent on each story online. I preferred to do that
to a big announcement about the strategy; not to sneak up on the
commentors, but as an attempt to quietly correct or cull out some
of the worst of our comment boards. We still contact commentors
individually, so it’s not like we’re doing this in the dark. I
generally believe in incremental change rather than abrupt shifts
of strategy to achieve a goal, I suppose. I also believe that
verifying everyone’s name, in today’s day and age, is a hopeless
quest, and I believe that anonymity through a pseudonym is not only
acceptable, it’s an important thing to offer, despite some of the
headaches. So major shifts that involved either of those options
weren’t part of the discussion.
Have our recent actions worked? Colleen’s statements make me
think we haven’t moved the needle much, though even she admits
she’s been reading comment threads less frequently. (Go ahead and
correct me below, Colleen, if I’ve misrepresented your statement.)
I know I’ve received thanks for removing one abusive commentor, and
my anecdotal observation has been that certain topics are seeing
less of the worst statements — the protracted conversations
do still exist, but we’re trying to relegate those to the
letters to the editor, which we rarely monitor closely. Opinion
pieces like letters get a different treatment, because they are a
forum for opinions.
Those heated threads for certain issues may always exist, and
for now I’ve decided to err on the side of allowing that on our
site rather than dictate what stories people can and cannot comment
on, or try to shut things down altogether.
Exercising control over where comments appear was the tactic
taken by my fellow editor and friend Joe Howry, at
the Ventura County Star. I’ve shared
his recent column (which had over 700 comments when I
counted last week) with a few people, but essentially Joe got sick
and tired of comments. Really sick and tired, if you read his
acerbic column that calls his online community a “cesspool.” Joe
doesn’t pull his punches. His decision — because a technical
solution was not happening anytime soon — was to limit the stories
readers could comment on, and then aggressively moderate those
threads. He tells me he’s enjoyed the change so far.
Other ideas I’ve seen recently in the industry: leaving certain
stories off-limits for comments (we have a modified version of
this, with child sex offense cases, and I like parts of this idea);
outsourcing comment moderation, like the Boston Globe has done (I
don’t really like giving away that control, as much of a burden as
it may be); verifying every single user who signs up with a phone
call (this is pretty tricky tech-wise and staffing-wise, and may
not really help much); or just turning them off entirely (that is,
burying your head in the sand).
There may still be a technological solution, but we’re not
inventing it here. We’re sticking with some simple principles we’ve
believed all along that can apply no matter what software you’re
using — participating in the forums ourselves to answer questions
or explain policy, asking users to help by flagging inappropriate
comments, making our guidelines clear and enforcing our stated guidelines as
often as possible. We don’t get everything, some critics accuse. To
me it’s like one person refereeing a fast-paced basketball game —
some people get away with a foul because the ref doesn’t see
everything, but that doesn’t mean the foul he saw you commit is any
less of a foul.
It’s ongoing, it’s evolving, it’s a difficult question to get
agreement on, and we’ll never make everyone happy — even in our own
newsrooms. So let’s keep discussing it.
Now, I’ll offer a few answers to questions you guys raised on
the other blog post.
Robin asked… I’d suggest creating a
separate anonymous forum not directly linked to articles. There
people could talk about anything they wanted. Staff could select
user moderators and these moderators could direct the flow of
conversation. Folks who enjoy trolling and flaming could have a
board for that. Folks who want to discuss community issues in a
civil forum could have that too.
I respond… Howry’s paper offers something like
what Robin suggests. You know what happens? The trolls are kind to
each other in that open forum, chatting respectfully about the
weather or whatever’s on their mind. Then they find a story, and
start trolling again. Separating trolling from a civil forum isn’t
always so cut and dried, and trying to say “you guys play over
here, the adults are talking over here” seems a little
condescending and doomed to fail. We also tried open
forums a few years ago, before we had comments enabled on the
stories. They were a dud.
Sharon O’Hara asked… Do the blog posts fit
in with and represent the position of the Kitsap Sun to inform and
stay in business?
I respond… Allowing readers to comment isn’t
part of the historical mission of professional journalism in Kitsap
County, but allowing online feedback certainly has become part of
the paper’s role. People go on and on with hypothetical “good” and
“bad” examples of comments in this argument, so I know the danger
in me doing what I’m about to do. One struck me recently,
on this story, as a reminder of the value of anonymity. A
homeless woman, who probably feels stigmatized because of her
current place in life, had a forum to share her experience. It was
a short comment, the lengthy thread itself had plenty of removed
posts among the range of opinions on a high-profile issue, but
hearing her voice informed me, at least in a small way that wasn’t
part of the same old argument over the welfare state or concern for
humanity. She had a voice. We try to facilitate the voice of the
powerless when we report on issues like homelessness, and this was
one other way we were able to do so. I think that’s in line with
what we’ve always tried to provide, even with the baggage
attached.
Colleen asked… Is the current environment
of the comment forum driving down paid reader subscriptions? Is the
current environment of the comment forum making it difficult to
maintain or increase paid advertisers revenue levels? Will
improving the environment of the forum with increased moderation
even be possible with current staff numbers and or budget
restrictions?
I respond… I doubt the comment threads have
anything to do with print readership habits. Our print/online
readers do overlap, but it’d be my guess that someone was fed up
with the comment threads would be more likely to just stick to the
print. I read the Seattle Times in print, for example, and as a
result I have no idea what goes on in its online forums. Nor am I
concerned. Print readership was eroding long, long before we
started hosting comments, so I wouldn’t draw that conclusion from
this new phenomenon. As far as the advertising question, the one
fallacy I hear sometimes is that we like controversial comments
because they boost page views. The fact is that isn’t the case.
Even the stories with a large number of comments (letters to the
editor) pale in comparison to our most read online stories
(breaking news and obituaries) — and neither of those has a big
problem with nasty comments back and forth. Advertisers want to be
well-read, and our site experiences growth in that department
nearly every month — because of our journalism and improvements in
display or linking, not because of comments. And on the last
question, I hinted at it above, but yes, I do believe it’s
possible. We’re busy as ever in the newsroom, but we’ve evolved
over the years to accommodate different tasks as they fit our
primary task of reporting and editing. If it helps a staff member
get engaged with the audience, they’ll spend more time in the
comment threads, and thus the comment thread will improve. We don’t
have a rule that reporters must participate in the comments, but it
is encouraged. Maybe I’m hopelessly optimistic (actually I’m not,
some mornings the comments put me in a sour mood), but I still
think those comments can offer something worthwhile to the readers
who chose to use them.
Ok, last thing, just for a read that’s interesting as journalism
and anonymous comments continue this dance. The Everett Herald’s
website was being used anonymously by a vested interest, and
they
called him on it. (Also interesting because the city of
Bremerton uses red light cameras from an Arizona outfit, but not
the same company as Everett.) I think this reinforces one of my
tenants when I think about our forums and any online commentary:
pay attention, but take it all with a grain of salt, and the truth
eventually comes out.
—David
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