Are Minivans Sexy Again?April 27th, 2010 by ed friedrich
Were they ever sexy?
I got a story idea from leasetrader.com suggesting that “the minivan is bringing sexy back.” I don’t know what that means, but the gist is they’re making a comeback.
Maybe they mean minivan owners are sexy? I own one. It’s a 2004 Odyssey. Really nice car. It took persuading to get my wife to go for it, the van. She’s a businesswoman and didn’t like the image of a soccer mom. She wanted an SUV instead. I know one woman who did OK for herself after being a tenny-runnered soccer mom.
Even though we’re just a 3-person, 1-dog family, space was the top priority. The Odyssey was roomier than any SUV, so we bought it. There have only been a few times when we filled up all seven seats, or took them out to haul huge loads, but that’s OK. Though we don’t take full advantage of it, at least it’s not a gas guzzler. The only thing I hate is back windows don’t open and it can get claustrophobic back there. And I still haven’t figured out some of the gadgets, like putting it in park before opening a sliding door, or opening the sliding door while the gas door is open. It’ll start blaring out noises that keep going until my kid turns them off. That’s not very sexy.
But back to the minivan comeback. The press release says SUV sales continue to tail off, and that a crossover is really a minivan without a sliding door. Minivan demand is up 22.6 percent over the past 12 months, and crossovers are up 18.6 percent.
Lynn Thompson, author of SoccerMomBook.com, says compared to the SUV and crossover, the minivan is still the best choice for moms because “it offers all the space, functionality and features every mom could ever want when transporting kids.
And minivans are less expensive. Fully loaded vans like the Kia Sedona (28,600) and Toyota Sienna ($35,600) are cheaper than their crossover counterparts like the Buick Enclave ($42,100) and the GMC Acadia ($42,100). It’s all relative when even the Kia is way of your price range.
So these guys are saying people are rediscovering the minivan and getting over the stigma of driving one. They’re getting helped by commercials like this one. My wife, after driving the van for six years, is back to wanting an SUV.