Pemco came out with a new character today for its “We’re a Lot Like You. A Little Different.” campaign. It’s the “4-Way Stop, You Go. No You Go. No You Go. Guy.” and pokes fun at Washington drivers who are notorious for being overly polite and letting others through the intersection out of turn.
The character will be introduced with a story on KING-TV’s “Evening Magazine” program tonight at 7.
The insurance company even did a poll to find out if drivers have a good understanding of four-way stop laws. Most of them do, the poll discovered, making the pollsters wonder what other factors lead to the behavior.
If you didn’t know, when two cars approach or enter an intersection at about the same time, the vehicle on the left must yield to the one on the right. In the poll, 89 percent of Washington drivers got it right. Ninety-six percent of drivers 55 and older knew the law while 84 percent of those younger than 35 did.
Pemco has about 50 other Northwest profiles featured at www.werealotlikeyou.com.