How do you rate?
Recently, a reader wrote to me about judges and wine ratings and who to trust when looking up new wines. And also what websites, books and magazines could give the most accurate information? One friend “whips out his iPhone and uses an app that gives him “instant” ratings as he scans wine labels in the store. I couldn’t agree with most of those ratings that I saw.”
Experienced wine and beer writers, sommeliers, cicerones and judges have elaborate descriptions and usually use the 100-point system. As a former wine shop owner, I can tell you that higher ratings do sell better than one that is not rated.
Higher ratings also naturally make a difference in the awareness of the product and probably the enjoyment. It really shouldn’t, but it does. Can you trust that a 90-plus point wine is as good when you taste it blind not knowing its score? It all comes back to tasting experience, reading and knowing what you like.
As a lauded wine expert, I have blind-tasted a bunch over the years. It’s a wonderful opportunity to taste something and decide whether I like it or not. When that decision is finally made, the pedigree of the bottle is revealed along with the price. Sometimes I agree with the rating, sometimes I’m certain we’re not talking about the same wine.
Recently, I was asked to play the guess-what-this-grape-is game. I’m good deciding if I like a beer or wine, but not so good at this. Recalling the last 10 minutes of dinner conversation regarding Rhone-style wines recently purchased, I guessed a Rhone-style blend. Nope, it was a Sangiovese from a Washington winery that I greatly admire and has garnered many 90-plus point wines.
The moral of this story — will you still trust me in the morning, or will you search for beverages highly rated by other experts? And if so, how do you know the other expert is any better at this guessing game than I am? Does a rating or description factor into your bottle-buying habits or does some other influence work for you? All puzzling questions for an industry that gives objective ratings on a subjective subject.
With the internet, there has been a rise in amateur critics to choose from — Yelp, Ratebeer or Vavino to name a few. These and other sites allow those with the time and elucidation to opine (witticism intended) about their favorite — or not so favorite — products. Many of these ratings are from people that have a modicum of tastings under their belt.
Professionals have a broad experience, tasting hundreds, even thousands of product in a day or a month. With that broad experience, you have a better understanding of what to expect from a producer, style or region. They can deduce a lot about a product just from reading the label.
I remember the day I blind tasted over 80 red wines in one day. I was judging for the Puyallup Fair’s amateur wine competition. My job was to taste, score and award the best wines. Seventeen other judges and I sat at tables of three and scored each wine brought to us on the traditional 20-point system, which quantifies aroma, color, palate and overall impression. I was assigned the red wine table. Even after spitting out every wine I tasted, by lunch my tongue was black, my teeth purple and I wanted a cold beer with my sandwich.
After lunch, it was back to the judging. I was not looking forward to this, but low and behold, the best wine of the day was presented to our table that afternoon. It was a beautifully balanced blend of blackberry and merlot. I can still remember the taste.
That experience and many others like it have shaped how I choose a bottle of wine or beer. I do utilize some of the ratings and I confess that a 90-plus wine or beer does have a certain appeal. But who does the actual description or rating is of great importance. Because of years of experience, I’ve come to know some of the critics’ palates and how they align with my likes and dislikes.
That’s one of the keys to choosing a bottle of beer or wine. A trusted producer or critic or favorite grape or region influences my decision in addition to the many tastings over the many years. So trust me when I say that a 90-plus rating, pretty label or flowery description should not be the singular reason to buy that bottle.
The 100-point rating system began in the early 1980s, when Robert Parker, a lawyer turned wine critic, developed a scale that has dominated the rating system. His 100-point scale is 96–100 – Extraordinary; 90–95 – Outstanding; 80–89 – Above average to very good; 70–79 – Average; 60–69 – Below average; 50–59 – Unacceptable.
Ratings are a subjective score given to a particular batch of wine or beer or cider. Ratings could be assigned by a critic or team of critics and would be based on quality as determined by each individual critic.
During the scoring process, wines, beers and other libations are tasted blind; tasters have no knowledge of label, price or lack of pedigree other than it may be a Cabernet, an IPA or a cider. Their tastings are performed blind, although reviewers may know style, variety or region but never the producer or price.
Imagine a group of tasters reviewing more than 15,000 wines each year in blind tastings before publishing anywhere between 700 to 1,800 reviews a year. Using the 100-point rating system, this international magazine has built a following over the years. There is a big difference in this rating system: it’s a group of tasters that changes every so often. A collective palate rather than one individual palate is harder to gauge.
So the key to deciphering a wine rating is finding a critic you can trust. Keep in mind, the best way to find a wine critic you trust, is to try a few different wines and see which critic you agree with the most. Until you find a critic that you trust, take all wine ratings with a grain of salt, continue to read and choose bottles you think are good. Blind taste them and take notes!
Blind tastings are educational, for novice and critic alike. Never stop reading — books, magazines and newspapers, and websites contribute to the knowledge about the who, what, why and where of that tasty beverage in your glass. Cheers!