Revisions continue with island rebranding

An editorial cartoon by Milt Priggee mingling the uproar with the island annual Rotary sale (shown above) ran in the June 28 edition of the Kitsap Sun.
An editorial cartoon by Milt Priggee mingling the uproar with the island annual Rotary sale (shown above) ran in the June 28 edition of the Kitsap Sun.

As consultants work on revising logos and a new brand for the city and downtown associations, some Bainbridge Island residents are asking the city to restart the process with local artists.

Since the new branding ideas were unveiled June 11, an online petition has garnered nearly 600 signatures to cut ties Arnett Muldrow & Associates, a two-man team from South Carolina.

The petition came after critics were out in force when images of the proposed logos were posted on social media the day after the unveiling. Hundreds of comments, almost entirely negative, were posted on Facebook.

Several readers have weighed in through letters to the editor — “Bainbridge already lost its brand” and “Branding can do better on Bainbridge” — and an editorial cartoon by Milt Priggee mingling the uproar with the island annual Rotary sale (shown above) ran in the June 28 edition of the Kitsap Sun. (If you’d like to share your opinion in the Sun or Islander through a letter, email David Nelson at david.nelson@kitsapsun.com.)

The city took public comment on the branding process through June 26, and revisions are expected in one to two weeks, said Kellie Stickney, the city’s community engagement specialist.

That won’t be the last opportunity for public input though.

Feedback will be taken again after revisions are made public, Stickney said, although no date for a presentation has been set.

The axes in the proposed logos were nixed by the end of the June 11 presentation, and other options were nixed after online outcry the following day. At this point the crest won’t be moving forward in the design, and there could be a different font and color scheme, City Manager Doug Schulze told City Council.