Downtown association wins state award for “buy local” campaign

A Bainbridge Island Downtown Association campaign encouraging islanders to buy from local merchants was recently recognized for an “outstanding achievement in promotion” by a state trade organization.

BIDA’s recent “Think Bainbridge/Buy Local” campaign was among eight projects honored by the Washington Department of Community, Trade and Economic Development at an annual training event late last month.

The campaign featured an array of marketing materials, including magnets, window signs, t-shirts and a series of 10 posters promoting the economic impacts of shopping locally. The campaign was linked to Christmas and Valentine’s Day shopping promotions to encourage local spending during gift-giving holidays.

“The buy local campaign capitalizes on (residents’) values of sustainability and independence and speaks to the importance of unique local businesses as part of Bainbridge Island’s economy, culture and social fabric,” BIDA Executive Director Ashley Armstrong said in a statement. “It has also helped strengthen local businesses, preserve jobs and keep dollars circulating in the community.”